The Anchoring Effect - Steve Jobs introducing iPad

The Anchoring Effect – Steve Jobs introducing iPad



an amazing product tremendous breath what should we price it at well if you listen to the pundits we're going to price it under $1,000 which is code for $9.99 when we set out to develop the iPad we not only had very ambitious technical goals and user interface goals but we had a very aggressive price goal because we want to put this in the hands of lots of people and just like we were able to meet or exceed our technical goals we have met our cost goals and I am thrilled to announce to you that the iPad pricing starts not at $9.99 but at you 409 [Applause] at $499 a lot of people can afford an iPad

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