How to Write Magnetic Headlines

How to Write Magnetic Headlines


Hey there! Do you want to learn how to craft catchy headlines
that grab the attention of the distracted readers and gently push them to click your
title? If so, stay with me in this video, and I’ll
show you how you can inject strong emotions in your headlines and get more visitors. Let’s get it. Humans are largely driven by emotions. And three types of emotions are the strongest
in us: – Curiosity
– Greed – Fear I’ll show you how to craft your headlines
in such a way that evokes these emotions and get more clicks. Let’s start with Curiosity. Okay, I wouldn’t say curiosity is an emotion,
but this is the strongest force within us. And if you, somehow, succeed to makes the
visitors curious with your headline, you’ll definitely get the click. But how does a headline that evokes curiosity
looks like? Let’s see a couple of examples here. “Where should you spend your marketing budget? (Even if it’s not much)” This headline from
Neil’s blog is awesome. If you’re a marketer or a small business owner,
and your marketing budget is limited, you definitely think about where should you spend
your money. As Neil knows a whole lot of people want to
know about this, he simply uses this question to make his readers curious. Another example is: “How to decide which content to sell and what
to give away for free.” Again this is one of the burning questions
of the content marketing industry. And Copyblogger use this simple headline,
making the visitors curious. So, the question is what is the formula. How can you craft such headlines? The formula is pretty simple. You look at your article, check what problem
it’s going to solve, or what desire it’s going to fulfill. Once you get a clear answer, just craft your
headline around that. For example, “How to Turn Your Content From
Lousy to Memorable.” This headline from Content Marketing Institute
going to help you if you want to turn your content more professional and memorable. But wait… What if the topic is ordinary, and the idea
has already been discussed a thousand times. Well, in that case, I would suggest to tweak
your idea a little bit and go specifically. For example, if you want to write about the
topic boost website traffic, the ordinary headline may sound like, “10 Ways to Boost
Your Website Traffic” This headline would have worked 5 years ago but not anymore. Now, it can’t make the visitors curious. You’ve to go a step further, little more specific. For example, you can say, “10 unique ways
to boost your website traffic without spending a dime.” Now, this one sounds much better. It’s more promising and evokes curiosity. Of course, doing so may expand or shrink your
overall idea but it’s worth. Okay, the next is Greed Many people misunderstood
this. Greed is a filthy thing for them. They connect greed with selfishness. Greed means cheating, immorality, and inhumanity. But I don’t think so. Because if you look, isn’t earning more than
you need a sign of greed? Isn’t craving for the power you actually don’t
need a sign of greed? But we all want this, isn’t it? And it’s okay. It’s okay until it’s reasonable, controlled,
and good for the people around you. So if you show your readers how to make more
money, get more power, and expand their business, you’ll get the hit. Let’s see a couple of headlines: “Exactly
how I self-published my book, sold 180,000 copies, and nearly doubled my revenue” This
headline from GrowthLab targeting people who want to earn money by self-publishing their
book. If you’re one of them, you would like to read
this post. Another headline is, “This company literally
bets you can lose weight (and will pay you, too)” Wouldn’t you like to lose weight and
get paid for it? This headline is absolutely irresistible. To write such headlines, connect your idea
with the benefits. What benefit your readers will get after reading
the post must be clearly visible. Let me show you. Suppose you want to write on the topic “finding
tax advisor”, your headline could be “10 tips for finding the tax advisor.” Again this headline has no reason to get clicked. Let’s add a benefit now. “10 tips for finding the tax advisor who will
save you millions.” See, just a small change and it looks more
compelling. Let’s move on to the last point. Fear. Probably the most dominant emotion in human
beings. A man in fear can do anything or nothing sometimes. To use this trick, you must know your audience
first. What are their fears? What things they love and afraid to lose? What keeps them awake at night? If you truly know your audience inside out,
creating fear from your headline isn’t far anymore. Here are a couple of headlines. “How do online reviews affect your search
engine rankings” If you’re selling a product or service, then you definitely think for
online reviews about you. And how they affect your search engine ranking? This headline pulls you in for that point. Okay, the next one is, “How to protect your
site from Google Penalties.” Every time Google releases a major update
in its search algorithm, a whole lot of websites get penalized and lose their ranking. In other words, their business gets affected. This headline promising you on how you can
protect your business and website from Google penalties. Worth clicking. Isn’t it? For writing these type of fearful headlines,
you must look at your idea and see what fear it’s going to kill. Does your post have something that your readers
should be serious about and need to take action fast? Answering these questions will help you find
that fear factor for your headline. For example, suppose you want to write on
the topic “testimonials without proof.” Your headline could be: “Are Testimonials
Without Proof Okay?” This title is straight and lifeless. We all know testimonials without proof aren’t
okay. What’s the need of clicking this title then? Let’s rewrite this headline with adding a
conclusion: Warning: Testimonials Without Proof Can Land You In Jail Now, this is something
scary. Just by adding a fearful conclusion, I gave
readers a reason to click and see. Before I finish up the video, there is an
important note: Do not practice click baits. Yes! Do not say or promise something in your headline
that you’re not going to fulfill anyway. It’ll do nothing good but affect your reputation
in a negative way. So that’s it for this video guys. Now you tell me which one of these techniques
you going to apply for your next project. Or you share what strategies you use for composing
your headlines. Do let me know in the comment box. And don’t forget to like, share, and subscribe. I’ll see you in the next video. Keep growing!

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