Headline Swipe File – Plus – 3 questions to write winning headlines.

Headline Swipe File – Plus – 3 questions to write winning headlines.


I’m gonna give you a headline swipe file
plus I’m gonna walk you through the three questions that you must ask and
when you ask these questions you’re almost guaranteed to write a winning
headline most people do it wrong when using a swipe file to write their
headlines they miss this question they missed the message and their sales
letter or their headline doesn’t convert so stick around let’s dive into it alright first things first let’s get you
your swipe file it’s one of the most critical things you can have as a
copywriter it helps in the writer’s block and gives you inspiration to write
winning ads so head over to clear-cut copywriting.com /big book and you can
get a headline swipe file actually it is a swipe file of a hundred and one of the
best ads that the market the world has ever seen
since from 1900 till right now here’s actually my swipe follow this big giant
stack plus there’s 250 there 10 on this thing but what I’ve done is I’ve gone
through and I’ve picked out a hundred and one of the best ones and I’ve put
them into this big book of copy ideas just for you so after you get that swipe
file let’s go ahead and dive into these questions cuz this is super important
alright when using a headline swipe file to
write when he headlines you must alright this is so critical you must ask the
right questions and make sure that the headline matches where your prospect
your market is if you use the wrong type of headline to the wrong market or if
they’re not aware of the right things your sales message will fall on deaf
ears and your sales message will bomb alright so let’s jump into this the very
first question that you should ask yourself when writing your headline is
does your prospect want your product or service so do they know of it and do
they want it if your answer is yes then you can use a direct style headline now
let me give you an example of a direct style headline right here’s one it says
announcing xx percent off new product all right now if you’re a Apple customer
like I am you may be I’m not sleeping on the streets to get their new products
but people are right we know of Apple we like their products I like their
products so if I’m in the market for a new computer all those Apple has to do
is say announcing 50% off new MacBook Pro and I’m in right there’s the very
direct I know of their product I love their products I want their products
perfect right or announcing 50% off new jemna more sleep aid boom there it is it
worked great for our supplement business when we were selling sleep supplements
because people knew they knew drem d’amour they were already taking German
too more and they wanted more of it great for reorder ads so but if that
doesn’t work for your market then let’s move on next question you can ask does
your prospect know of your product so this person may know of your power can
go yeah you know what I’ve heard of that but they’re not quite sure they want it
yet because it doesn’t fill they’re not aware of all the benefits maybe they’re
not sure it’s gonna actually solve their pain but if they’ve heard of your
product your service but they haven’t purchased yet then you can use a
headline like a problem-solution headline now let me give you an example
like this one just released just insert your product name and that provides
insert benefit benefit benefit so we typically use two or three benefits and
slashes or ends or annihilate or something some sort of pain now let me
give you an example just released drim d’amour sleep aid provides deep
rejuvenating sleep every night and slashes daytime tiredness so there it is
right there is a perfect example just release gem to more sleep aid provides
deep rejuvenating sleep every night and slashes daytime tiredness let me give
you another example just released fill in the blank sales letters right copy
faster make more sales and end writer’s block and you can actually get that
that’s actually a real product you may have never heard of it but that’s a real
product and if you want to check it out you can head over to clear-cut
copywriting com forge / templates because that’s what it is I’ve created
fill in the blank templates to help people write copy faster and end
writer’s block but if this question doesn’t work for your market then let’s
move to the next one does your prospect know the problem they
want solved so are they aware that they can’t sleep and actually want to fix it
are they aware that they have a weight issue and want to get rid of excess body
fat are they aware that they struggle with writing good sales letters are they
aware that they want to see better hear better run faster jump higher
you’re run more traffic get whatever it is right are they aware that they have a
problem and do they want it solved and if your answer is yes then you can use a
indirect headline now here’s an example how you can end a certain pain and
finally achieve a certain benefit so let me give you example how you can end
writer’s block and finally write high converting sales letters fast there you
go right now for someone who isn’t aware of fill in the blank templates they
might be searching for that they’re like man every time I write a sales letter I
get stuck I just wish this process would go faster for someone that’s in that
realm they’re dealing with the problem here’s a perfect problem solution
headline so and if you want to check that out you can again head over to
clear-cut copywriting com forward slash templates and you can check out those
fill-in-the-blanks templates now let me give you another example so how you can
get deep sleep and wake up with energy every day so for someone who’s
struggling with sleep but they don’t know what’s gonna work for them boom
there’s a perfect headline to get them in now there’s a lot of different
headlines you can use but it’s critical alright that you ask the right questions
and make sure you use the right type of headline for where your market is that
once you know the answer to those questions jump into the hundred one ad
swipes go to clear-cut copywriting calm /big book grab the big book of copy and
once you ask the question then you can go through and go alright should I use a
direct head lunch they’ll use an indirect headline should I use you know
and you can go through the different swipes and start to use those as a
formula as a blueprint to write your high converting headline but make sure
you start with the questions so head over clear cut copywriting calm /big
book grab your big book of copy make sure you ask those three questions and
go write a winning headline we will see you soon so long again my name is Sean
Andrew Walker

Leave a Reply

Your email address will not be published. Required fields are marked *