Dating News :: Sep 10th, 2019 : Facebook Dating U.S. Launch, Comscore UK report, and Tinder’s Match

Dating News :: Sep 10th, 2019 : Facebook Dating U.S. Launch, Comscore UK report, and Tinder’s Match


I’m Mark Brooks and this is the 2 minute
Tuesday top news summary. Facebook Dating has finally rolled out in
the U.S. Its entirely an opt-in feature and for starters
users won’t see their friends on Facebook dating. Users can also opt to only see people without
any friends in common, or they can even block anyone from seeing their dating profile on
Facebook Dating. Do you think Americans are ready to trust
Facebook with their dating life? Only a month has passed since the U.S. Federal
Trade Commission fined Facebook a record $5 billion over its privacy issues. And most recently, a huge database of Facebook
user’s phone numbers was found online. However Facebook keeps reassuring its users
that what happens on Facebook Dating stays on Facebook Dating. But we don’t know what Facebook’s plan
is for handling romance scams. How is the company planning to prevent users’
dating information from being compromised, and whether it is going to monetize the service
in the future. As a result, Match Group shares fell 7% last
week. Oops! …Full disclosure, I hold Facebook stock…
and I think Facebook Dating will do well over the long haul simply because they know when
they’ve been successful. More on that in a future video, and on OPW.news. Comscore has released its 2019 Online Dating
in the UK report, which reveals some deep insights into the behaviours of online daters
in the UK. 1 in 6 Internet users aged 18+ visited a dating site or an app in June 2019. The report covers the demographic breakdown
of online daters, their choice of platform, gender distribution and how loyal they are
towards their dating apps. It’s worth a look-in, but how about the
USA. We wish they had produced a more International
analysis really. It’s Tinder Time! The dating app has launched a new feature
called Match Time, that notifies users when there is a period of high activity on the
app. According to Tinder, the activity during a
peak period goes up 15x, so the chance of scoring a match is 250% higher. Match Time is only available in Brazil for
now. That’s all for now folks. Thanks for watching. Don’t forget to subscribe to OPW.news for
the daily news updates. Need some help? Please contact me for more information about
the Courtland Brooks team. We’re a unique team of 29 former dating
industry professionals. For the price of a marketing manager you can
get access to our seasoned team to help you with your strategy, business development,
marketing and PR efforts. Thanks, and see you next week.

Leave a Reply

Your email address will not be published. Required fields are marked *